genuinely how do people pay for college

My family is middle class ~110-150k annual income, so I don’t qualify for very much aid, but we still simply can’t afford to be paying 30 or 40k a year for college. Even safety schools ranked below T150 are basically out of our budget. The middle class limbo really sucks when it comes to college. And to top it all off there seem to be little to no scholarship opportunities for people with my background/situation.