Dealership Question - New Tundra Sticker price

Do you really pay full sticker price for a brand new Tundra ?

I put a $1000 deposit down so they can start searching for my specific model (2025 Hybrid Platinum) that I want to purchase brand new...... I asked the guy straight up if there was any Incentives like dealer cashbacks or factory rebates.. . He just said no and that the financing rate on a Tundra is incentive enough at 4.7%... the next rate is around 6%.

How do I get some freebies included so it doesn't feel like im getting ripped off lol ?

I'm in a large Canadian city (Edmonton, Alberta) I suppose I could shop around but is it really worth it ?? I just want a new Tundra without messaging 3 or 4 dealerships just to save a few hundred dollars..

Thanks for any replies