It finally happened to me - RIP SEO
Since fall, I’ve watched on the sidelines as fellow content marketers lost their share to E-E-A-T and the {bleeping} AI summary.
This month, it smacked me in the face. So far, we are down
- 60K monthly blog views
- 67% in paid and organic search leads
Like you, my team is pivoting.
We’re adding richer content to our social platforms, expanding our loyalty program, making an exclusive user FB group, holding focus groups, expanding advertising channels, reverting to direct mail and in-person trade shows... It hasn’t made an impact (yet) in the chasm.
Since fall, I’ve watched on the sidelines as fellow content marketers lost their share to E-E-A-T and the {bleeping} AI summary.
This month, it smacked me in the face. So far, we are down
- 60K monthly blog views
- 67% in paid and organic search leads
Like you, my team is pivoting.
We’re adding richer content to our social platforms, expanding our loyalty program, making an exclusive user FB group, holding focus groups, expanding advertising channels, reverting to direct mail and in-person trade shows... It hasn’t made an impact (yet) in the chasm.