VR game marketing pipeline is BuSTED!

Back in the day, like 2020, the VR market was much smaller and made up of lets say VR nerds, most knew what games were coming out. Now 2025, most in the market has no idea what is out execpt for the Top AA level games. Casuals have no idea unless it gets memed on Tiktok. Even hardcore player have no idea of 90% of games releases. They can talk about niche headset rumors but not with games.

Simple answer would be too much shovelware or store setup is bad.

Just building a good game is never enough other than being very lucky! More of an exception that proves the rule.

But if you think about, what is the Marketing pipeline for VR games? Webzine are walking dead for a while now. Youtubers have so little penetration as they barely get 1k views on a video. And lots of the OG channels are gone. VR game devs do not have the budgets to more traditional marketing. The only thing left is reddit or tiktok. Both have their uses but are tricky to use properly. Going viral is a skill and most arkward VR devs don't have the touch.

What do you think?